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PROJECT SHOWCASE · PRIME CABINETS & COUNTERTOPS

A website and lead system for three showrooms.

The website helps homeowners explore their options. Behind it, a shared lead system gives the team a place to organize inquiries across Barboursville, Parkersburg, and Beckley.

Website designThree-location structureLead handlingSource tracking
Prime Cabinets and Countertops website shown on a laptop and phone
Prime’s website, presented on desktop and mobile device mockups.

ONE BUSINESS, THREE WEST VIRGINIA SHOWROOMS

  • Barboursville
  • Parkersburg
  • Beckley

THE WORK

Help the homeowner find what they need.

Cabinets and countertops come with plenty of questions. What materials are available? How does the process work? Where can someone see the products in person?

We built Prime’s website around its products, services, project photos, and showroom locations, with consultation requests available throughout the site.

  • Cabinet and countertop information organized by product and service.
  • Dedicated pages for each showroom.
  • Project photos and information about the design and installation process.
  • Contact options for homeowners ready to discuss a project.

BEHIND THE WEBSITE

The inquiry needs somewhere to go.

A contact form is one part of the job. We also built a shared lead system with a showroom, assigned representative, project details, follow-up status, and sales-outcome fields.

01

Capture the inquiry

Keep the customer’s contact and project details together.

02

Identify the showroom and rep

Record which location and salesperson are handling the inquiry.

03

Keep the status visible

Provide fields for follow-up, job value, and the date a sale is won.

Inside a lead record
ILLUSTRATIVE RECORD

Sample details show the record structure. No customer information is displayed.

Showroom
Barboursville
Project type
Kitchen cabinets & countertops
Assigned to
Showroom representative
Lead status
Estimate provided
See the source and sales-outcome fields
First source / medium
google / organic
Latest source / medium
google / organic
Job value
Recorded when confirmed
Date won
Recorded when confirmed

The website captures available first and latest traffic-source information with an inquiry. Sales outcomes depend on updates from the team.

WHY THESE PIECES BELONG TOGETHER

The website and the follow-up are connected.

A homeowner needs to understand the business before getting in touch. The team then needs enough information to handle that inquiry.

Prime’s project brings those pieces together: a website presenting the business and its showrooms, plus a shared record structure for the inquiries that follow.

That is the kind of practical work we help local service businesses put in place.

Explore lead tracking and handling →

HAVE SOMETHING SIMILAR TO SORT OUT?

Tell us where the process gets difficult.

It might be the website, the inquiry form, or what happens afterward. We’ll look at what you already have and agree on the work before starting.

Prime’s project includes custom lead-system work. Your pages, features, and price are agreed for your business.