SEO
Having a solid SEO strategy is vital to getting your business found by the right customers, when they are looking for your products/services.
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a digital marketing strategy that focuses on improving a website’s visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website through non-paid search engine results. SEO involves a variety of tactics, including keyword research, on-page optimization, link building, and technical optimization.
Keyword research involves identifying the most relevant and high-traffic keywords related to a website’s content and industry. These keywords are used throughout the website’s content, meta tags, and URLs to improve its visibility and relevance to search engines. On-page optimization refers to the practice of optimizing individual web pages to improve their ranking on search engine results pages. This involves optimizing the content, title tags, meta descriptions, and header tags to include relevant keywords and provide valuable information to users.
Link building is another critical aspect of SEO. It involves acquiring links from other authoritative websites to improve a website’s domain authority and search engine ranking. Technical optimization includes optimizing a website’s structure, mobile-friendliness, and site speed to improve its crawlability and user experience.
SEO is an ongoing process that requires continuous optimization and monitoring. It can take time to see the results of SEO efforts, but the long-term benefits are significant. By improving a website’s visibility and ranking on search engine results pages, businesses can attract more organic traffic, increase brand awareness, and ultimately drive more conversions and revenue.
Is Local SEO Different Than SEO?
While both SEO and local SEO focus on improving a website’s visibility and ranking on search engine results pages (SERPs), they target different audiences and use different tactics to achieve their goals. Local SEO doesn’t just mean SEO in Ashland, KY (as that is local to us) but just means local for the business in question.
SEO
SEO is a digital marketing strategy that focuses on improving a website’s visibility and ranking on non-localized search results. It involves optimizing a website’s content, structure, and backlinks to improve its relevance and authority to search engines. The goal of SEO is to attract more organic traffic to a website and improve its overall online presence. SEO is typically used by businesses that operate on a national or international level and have a broader target audience.
Local SEO
On the other hand, local SEO focuses on improving a website’s visibility and ranking in localized search results. It involves optimizing a website’s content, structure, and backlinks to improve its relevance to local search queries. The goal of local SEO is to attract more local traffic to a website and improve its visibility and credibility in the local community. Local SEO is typically used by small and local businesses that serve a specific geographic area.
The tactics used in SEO and local SEO also differ. While both strategies involve optimizing a website’s content and backlinks, local SEO requires additional optimization of the business’s Google My Business profile, local citations, and local backlinks. These tactics help improve the business’s visibility and ranking in local search results and provide valuable information to local customers, such as business hours, phone number, and address. Sure, both SEO and local SEO focus on improving a website’s visibility and ranking on search engine results pages, but they target different audiences and use different tactics to achieve their goals. Understanding the differences between these two strategies is crucial for businesses looking to improve their online presence and attract more customers.
Social Media and SEO
Social media can indirectly impact a website’s SEO performance by providing additional online exposure, increasing website traffic, and improving brand awareness. When social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are used effectively, they can help drive traffic to a website and improve engagement rates, which in turn can improve the website’s search engine ranking.
One way that social media can help with SEO is by providing valuable backlinks. Social media posts can include links to a website’s pages, which can help improve the website’s domain authority and increase the number of inbound links. Additionally, social media platforms can help generate user-generated content, such as reviews, comments, and shares, which can contribute to a website’s credibility and improve its search engine ranking.
Another way that social media can impact SEO is by improving brand awareness and reputation. When businesses have a strong social media presence, they can build a loyal following and increase brand recognition. This can lead to more branded search queries, which can improve a website’s organic search performance. Additionally, social media can help businesses establish themselves as industry thought leaders by sharing relevant content, which can also contribute to a website’s credibility and authority.
In summary, social media indirectly impacts SEO by providing backlinks, user-generated content, and improving brand awareness and reputation. By leveraging social media effectively, businesses can improve their online presence and enhance their overall SEO performance.
Tech Touch Marketing - Located in Ashland, KY
Although our offices are located in Ashland, KY, which is conveniently positioned right where Ohio, Kentucky, and West Virginia all come together, our services are not limited to the local area. We extend our services to clients all across North America, ensuring that distance is never a hindrance to providing top-notch digital marketing services. We believe in the importance of face-to-face interactions and will make every effort to meet with our clients in-person, either by traveling to their location or through video conferencing.
As a digital marketing partner, we take our role seriously and work closely with our clients to understand their needs and goals. Our team becomes an extension of your marketing team, providing customized solutions that align with your brand's vision and mission. We believe in building lasting partnerships and working collaboratively to achieve long-term success.
