PPC Advertising
Advertisng with Google and Social Media (Paid Ads)
PPC and Social Media Advertising
PPC With Google Ads
PPC, or pay-per-click, is a form of online advertising where businesses pay each time a user clicks on one of their ads. Google Ads is one of the most popular platforms for PPC advertising, allowing businesses to reach potential customers through keyword-based search ads, display ads, and video ads.
When setting up a PPC campaign with Google Ads, businesses first choose their target keywords – the search terms they want their ads to appear for. They then create ad copy and set a budget for their campaign. Google uses a bidding system to determine which ads will be shown to users, taking into account factors such as bid amount, ad relevance, and landing page quality.
Once a user performs a search using one of the targeted keywords, Google determines which ads to show based on the bidding system. The ad auction takes place in real-time, with advertisers bidding against each other for the chance to display their ad. The winning bidder’s ad is then displayed in the search results or on a relevant website.
When a user clicks on an ad, the advertiser pays Google for the click. The cost per click (CPC) can vary depending on factors such as the competitiveness of the keyword, the relevance of the ad, and the quality of the landing page. However, by carefully targeting their keywords and optimizing their campaigns, businesses can achieve a high ROI with PPC advertising on Google Ads.
In summary, PPC with Google Ads is a powerful tool for businesses looking to reach their target audience and drive conversions. By targeting specific keywords and using a bidding system to compete for ad space, businesses can achieve a high ROI and measure the success of their campaigns with real-time data.
Running Ads On Social Media
Running ads on social media platforms such as Facebook, LinkedIn, Twitter, TikTok, or others can offer several benefits for businesses looking to reach their target audience and promote their products or services.
Facebook Ads
Facebook and Instagram offer powerful advertising tools that allow businesses to target specific demographics based on factors such as age, gender, interests, and location. This can help businesses reach their ideal customers and drive conversions. In addition, Facebook ads and Instagram ads allow businesses to create engaging content formats such as images, videos, and carousel ads, which can help attract and engage their target audience.
Linkedin Ads
LinkedIn is a professional networking platform that can be particularly effective for B2B marketing. LinkedIn Ads can help businesses reach professionals in specific industries, job titles, or company sizes, and can be tailored to specific goals such as lead generation or brand awareness. LinkedIn Ads can also be targeted based on factors such as job experience, education, and interests, making it an effective tool for reaching a specific audience.
Twitter Ads
Twitter Ads can be an effective way for businesses to reach users who are interested in specific topics or conversations. Twitter’s targeting options include keywords, interests, and followers of specific accounts, which can help businesses reach users who are already engaged with their industry or product. Twitter also offers a range of ad formats such as promoted tweets, promoted accounts, and promoted trends, which can help businesses drive engagement and awareness.
TikTok Ads
TikTok is a relatively new social media platform that has rapidly gained popularity. TikTok Ads can help businesses through engaging video content. TikTok offers various ad formats such as in-feed ads, branded effects, and sponsored hashtag challenges, which can help businesses drive brand awareness and engagement.
So Which Ad Channel Should I Choose?
When it comes to advertising, choosing the right channel is crucial to the success of a campaign. One of the key factors to consider when selecting an ad channel is the target audience and where they spend the most time online. Understanding the demographic, interests, and behavior of your target audience can help determine the most effective channels to reach them. This is where the importance of creating a buyer pesona comes into play.
For example, if your target audience is primarily active on social media platforms such as Facebook, and Instagram, then social media advertising on those platforms may be the best option. On the other hand, if your target audience is more likely to be found on search engines such as Google, then search engine advertising may be a more effective choice. By carefully considering your target audience and their online behavior, businesses can choose the right ad channel that maximizes their advertising dollars and reaches their intended audience.
Tech Touch Marketing - Located in Ashland, KY
Although our offices are located in Ashland, KY, which is conveniently positioned right where Ohio, Kentucky, and West Virginia all come together, our services are not limited to the local area. We extend our services to clients all across North America, ensuring that distance is never a hindrance to providing top-notch digital marketing services. We believe in the importance of face-to-face interactions and will make every effort to meet with our clients in-person, either by traveling to their location or through video conferencing.
As a digital marketing partner, we take our role seriously and work closely with our clients to understand their needs and goals. Our team becomes an extension of your marketing team, providing customized solutions that align with your brand's vision and mission. We believe in building lasting partnerships and working collaboratively to achieve long-term success.
