PPC, or pay-per-click, is a form of online advertising where businesses pay each time a user clicks on one of their ads. Google Ads is one of the most popular platforms for PPC advertising, allowing businesses to reach potential customers through keyword-based search ads, display ads, and video ads.
When setting up a PPC campaign with Google Ads, businesses first choose their target keywords – the search terms they want their ads to appear for. They then create ad copy and set a budget for their campaign. Google uses a bidding system to determine which ads will be shown to users, taking into account factors such as bid amount, ad relevance, and landing page quality.
Once a user performs a search using one of the targeted keywords, Google determines which ads to show based on the bidding system. The ad auction takes place in real-time, with advertisers bidding against each other for the chance to display their ad. The winning bidder’s ad is then displayed in the search results or on a relevant website.
When a user clicks on an ad, the advertiser pays Google for the click. The cost per click (CPC) can vary depending on factors such as the competitiveness of the keyword, the relevance of the ad, and the quality of the landing page. However, by carefully targeting their keywords and optimizing their campaigns, businesses can achieve a high ROI with PPC advertising on Google Ads.
In summary, PPC with Google Ads is a powerful tool for businesses looking to reach their target audience and drive conversions. By targeting specific keywords and using a bidding system to compete for ad space, businesses can achieve a high ROI and measure the success of their campaigns with real-time data.