PRACTICAL MARKETING ADVICE
Marketing Advice for Local Service Businesses · Page 2
Articles on websites, local SEO, Google Ads, and handling the inquiries your business receives.
FROM THE BLOG
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How to Reduce Spam and Wasted Clicks in Google Ads
If your Google Ads campaign is getting clicks but not producing calls, estimate requests, or booked jobs, it’s easy to assume bots or competitors are draining your budget.
How to Scale a Pressure Washing Business With Smarter Marketing
Other times, it simply gives you more phone calls to miss, more estimates to forget about, more jobs to underprice, and more customers waiting three days for a response.
On-Page SEO for Local Service Businesses: A Practical Guide
They mention every service, every city, every nearby county, and every possible variation of “best contractor near me” somewhere on the homepage.
How Community Involvement Helps Local Service Businesses Grow
You should not sponsor a youth baseball team and expect twelve estimate requests before the first pitch. You should not donate a service to a nonprofit and immediately start…
The Local Service Marketing Funnel: How to Turn Searches Into Paying Customers
A local service marketing funnel is the path someone follows from searching for a service to hiring a business.
How to Optimize Your Google Business Profile for More Local Leads
If you own a local service business, your Google Business Profile can be one of your most valuable sources of calls, website visits, and estimate requests.
How to Build a Strong Online Reputation for Your Local Service Business
Before a homeowner calls your company, there is a good chance they will look you up online.
How to Price Lawn Care Services Without Guessing or Losing Money
Pricing lawn care services should not depend on what your competitor charges, what the customer says the job is worth, or whatever number pops into your head while you’re…
5 Low-Cost Marketing Ideas for Local Service Businesses That Need More Leads
It can, of course. There is always someone willing to sell you a 47-step funnel, a revolutionary AI chatbot, and a social media package containing 28 posts nobody in your…