6 Social Selling Mistakes To Avoid

Marketing, Sales, Social Media | 0 comments

Social selling has become a vital part of the sales process in today’s digital age. It’s an effective way for businesses to connect with potential customers and build relationships with them through social media platforms. However, there are certain social selling mistakes that you and/or your team should avoid. This article will cover six very important and the most common mistakes a lot of businesses make.

Mistake #1 – Focusing Solely On Selling

Social selling is not just about making sales but also about building relationships. If you only focus on selling and don’t take the time to understand the needs and interests of your prospects, you may come across as pushy and insincere. This can turn potential customers off and harm your brand’s reputation. Noone wants to be sold to constantly.

Now, there is nothing wrong with selling on social media but if that is primarily what you use it for, that’s the wrong approach! If you approach it with the idea of building relationships instead of making sales, the sales will come.

Mistake #2 – Not Targeting The Right Audience

You may be putting in a lot of effort into social selling, but if you’re not targeting the right audience, it may all be for nothing. It’s important to research and identify the ideal customer for your product or service and then tailor your social selling efforts to reach that audience. This is where developing a buyer persona or two can come in handy. This will give you something tangible to keep in mind when you are crafting content for social media.

In fact, this ideally would have been set up before you even created social media accounts. A solid buyer persona will tell exactly what social media platforms your target audience is most likely to hang out on. It isn’t too late though. If you haven’t completed this step already, you can still go back and do it.

Mistake #3 – Not Engaging With Prospects

Social selling is all about engagement. If you’re simply sending out messages and not engaging in two-way conversations, you may be missing out on valuable opportunities to build relationships and gain insights into your prospects’ needs. People are on social media to have a good time – to build connections. You should come across as friendly and approachable.

It’s fine to post on current topics and events, especially local ones if you are a local business. There are, however, some topics to steer clear of. I’d recommend not getting into politics or religion specifically, unless your brand focuses primarily on a certain demographic in one of these topics.

Mistake #4 – Failing To Provide Value

You need to offer value to your prospects, whether it’s through informative content, helpful advice, or special offers. If you’re not providing anything of value, your prospects may not see any reason to engage with you.

This again goes back to having a solid buyer persona. What sort of problems does your target audience face? What sort of hobbies and passions do they have? With these types of questions answered, you’ll have a much easier time deciding on what content to post.

Mistake #5 – Overusing Automation

Automation can be a great tool for social selling, but it’s important to use it in moderation. If you rely too heavily on automated messages and responses, you may come across as impersonal and insincere.

This is also referring to having “canned” responses to certain inquiries. I’m sure you’ve seen a post before with people commenting and the business having the exact same response to everyone. This comes across as very insincere and it’s so obvious that it’s either copy/pasted or totally automated.

Mistake #6 – Ignoring Analytics

Analytics can provide valuable insights into the effectiveness of your social selling efforts. If you are not tracking and analyzing your results, you may miss out on opportunities to improve your strategies and reach your goals.

Today, there is no excuse for it. All social media platforms provide some sort of analytics and most of them are very detailed! There are three main reasons I can think of for why a business would not be looking at analytics and that is out of pure laziness, not having the time, or not understanding the metrics and how to interpret them.

No matter which of these you might fall in, this is where you might consider hiring a digital marketing agency to handle this for you. At Tech Touch Marketing, we are more than capable of growing your audience and building rapport through various social media channels. Give us a call today to schedule a free consultation and find out just how great your ROI can be when hiring a knowledgeable marketing department to handle this for you.


Social selling is an important part of the sales process, but it’s important to avoid these six common mistakes. By focusing on building relationships, targeting the right audience, engaging with prospects, providing value, using automation wisely, and tracking analytics, you can increase your chances of success and achieve your sales goals.

A lot of small businesses don’t have the budget to hire someone to concentrate on marketing and promotion on social media or other channels. It’s usually the business owner or someone chosen at random to handle this for the company. Having someone qualified to handle this for you doesn’t mean you have to pay a yearly salary to an individual, or individuals in some cases. Hiring a digital marketing company to develop and execute a winning marketing strategy for your business can be very easy and affordable. Give us a call today! 1 (866) 24-LEADS or local is (606) 206-7577. Alternatively, you can use our contact form to reach us.


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